Optimal Asset Tracking System
OptimalTraxTM offers the most advanced real-time vehicle inventory and location tracking system in the automotive market.
Our asset tracking system is a highly efficient, non-invasive smart solution that uses comprehensive data and patented algorithms to monitor your business’s inventory, saving you both time and money.
Always know the status and exact location of every vehicle on your lot!
Driving Efficiency and Results Across the Organization
Owner / General Manager
- Group Level and/or Dealer Level Performance Reporting
- New, Certified Pre-Owned, and Pre-Owned Vehicle Inventory Activity and Health Reporting
- Loaner and Service Vehicle Activity and Health Reporting
- Vehicle Inventory and Asset Auditing
- Vehicle Security Violations Reporting
Sales and Service
- New, Certified Pre-Owned, and Pre-Owned Vehicle Inventory Location
- Aging Inventory and Test Drive Reporting
- Sales Lot Optimization
- Vehicle Availability Reporting
- Vehicle Locator, Vehicle Search, and Porter Vehicle Relocation Request
- Diagnostic Trouble Code Reporting
- Loaner and Service Vehicle Availability and Location Tracking
- Service Bay Optimization
Operations and Financial Controllers
- Supports SOC 1 Type 2 Compliant Reporting
- Reduce Inventory Floor Audit Time from Hours to Minutes
- Generate Real-Time Inventory Audit History Reports
- New, Certified Pre-Owned, and Pre-Owned Vehicle Inventory Activity and Health Reporting
Lot and Prep
- Inventory Asset Location and Health Reporting
- Inventory Receive and Release Workflow Integration
- Porter and Vehicle Availability
- Vehicle Relocation Request Management
- Porter Performance Reporting
- Vehicle Battery Health Alert and Reporting
- Vehicle Security Violation Alert and Reporting
How OptimalTraxTM Works
1
Plug-in:
Insert device into vehicle OBDII port and start vehicle. Once you see the green light and hear a beep you are CONNECTED!
2
Log-in:
Access your online account to track, monitor, and manage all vehicles on your lot(s).
3
Check-in
Quickly locate vehicles to increase sales, reconcile floor plans, and receive alerts when a vehicle’s battery or fuel is low.
Why Choose OptimalTraxTM?

Your Dashboard
Data is vital to reducing cost, improving efficiency, and driving customer satisfaction. However, raw data isn’t actionable unless it’s translated into a language and format people are able to understand. Our role-based interface interprets vehicle data and presents it in an easy to read dashboard.
Access Your Data Anywhere

Traditionally, dealership personnel have been limited to managing their operations on-location. We enable improved visibility to vehicle location and status from anywhere. The OptimalTraxTM mobile app allows you to step away and still have an eye on your dealership’s data as well as receive a number of customizable alerts.
No Hassle Installation
Because OptimalTraxTM runs in a secure and robust cloud computing environment, installation at your dealership is simple. Let one of our trained and certified installers come to your dealership and have up and running in less than a day. Rest assured, our team makes sure every vehicle with an OptimalTraxTM smart device is accounted for on your lot.
The OptimalTraxTM Advantage
- SOC 1 Type 2 compliant reporting
- Unified inventory view
- Low cost and easy deployment
- Reduce time and labor to locate vehicles
- 24/7 activity alerts and vehicle health
- 2 mile max operational range
- Lifetime warranty
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